Guess what? Bad blogging is the same as any bad writing, nobody wants to see it. You have to understand how blogging works, have pertinent information, keep up-to date content, know your audience, make it accessible, captivate with design, have a passion for blogging and of course be well-written. But as it always seems to be with companies, it’s all about one-upping your competition even if you don’t really know what you’re doing. Plenty of companies don’t understand the blogosphere and it’s inner workings but want one immediately because their competition has one. They often don’t take the time to research who and what they need to succeed and end up pulling the plug on the “bad idea” or losing online customers while they sort themselves out. Blogging, be it personal or for a company, is a great idea. Disclaimer: If blogging is what’s good for you. I know that’s not easy to understand but you have to take a lot of things into account. You have to figure out if you or someone in your company would enjoy blogging and be any good. You have to determine how the blog could help/hurt your company and weight the two options. And finally maybe you shouldn’t have a corporate blog, with the emphasis being corporate. A great idea is also to have a personal blog where you speak your mind on areas of interest which allows you to enjoy blogging which is a necessity if you wanna do it well. From this blog you can link people to your business web site but that will only be after you’ve created a following you trust you. People don’t like being sold at and the more users can participate or comment the more successful you blog will likely be. You can’t be afraid to make fun of yourself or admit when you’re wrong.
Darth Vader - Sharpied On
Sharpie pairs it’s own creative minds with those out there making their own Sharpie works of art to make what seems to be more of an album than a blog of all the works that have been created. They also have videos where they go around interviewing people and have articles linking them to other artists and celebrities. They also have fun with themselves and have funny posts about where or who should be using Sharpies. They have a rather enjoyable and nice-looking site. Southwest Airlines does a great job of letting its employees blog for them and gives it a really down-to-earth feel. You genuinely want to meet this people because they seem to enjoy their work and have a good time. Zappos is more of an outlandish idea to the blog where their content doesn’t always seem to relate directly with their product but it shows how much fun they have working for Zappos. By having a variety of content you’d want to come back to the site even when there aren’t any new shoes or offers coming out just to stay connected with what’s new. By being able to pass on relevant information and brand awareness without selling directly to your consumer you can create a connection in hopes of benefiting from it. But if you go in aiming to get a higher online ranking and for the money you may not reach your goals.
My site will serve primarily as a creative forum/commons where others will contribute art and have discussions. And secondarily it will be a blog where I bring in new ads/art which I will then change into my own and after I post it there will be a new topic for everyone to talk about or ad their own original versions. I want to make it a place where my voice is heard but where creativity roams free. Still trying to find the balance.
