Good video on award winning company and how got around to making their personas. It’s kinda long but you can always skim through it if you want, helped me out in deciding how to round out my person and give them more of areal touch. http://www.youtube.com/watch?v=mO-qSdUg_oY
Carol Welker 6:02 pm on February 6, 2010 Permalink
Good video…..it’s amazing how much time people are spending on building personas. I think it’s a great idea. I’ve actually only worked for one company (out of many) who actually used personas. It really puts your ideal customer’s needs in mind and really helps to create communications around that customer.
Catherine Rodriguez 12:31 pm on February 7, 2010 Permalink
This is a good video source — thnx for posting!